Who thought that a subscription to Arizona Highways magazine and its cutouts related to wildlife and nature based photographs could draw Atkinson’s attention and fetch him worldwide success? Nourished and inspired by several nature pictures, Atkinson at the age of 10 instilled his knack towards nature photography and there was no looking back. Thus began his lifelong journey of exploring and photographing nature, unfolding its hidden beauty in a fresh way that can inspire and nourish millions.

A graduate from the Washington University, Atkinson's devotion to finding possibilities in areas where others have given up is brilliant. Born in 1951, this American computer engineer cum photographer believes that ‘photography lies not in camera but in mind and human eye’.

By developing his skills as a photographer and a fine art print maker, Atkinson has been able to create expressive and archival photographs that meticulously share his experiences. As a pioneer of new color management and digital printing technologies, Atkinson shared his expertise with many fellow nature photographers. 

As a member of the original Macintosh team at Apple Computer, Atkinson designed much of the initial Macintosh user interface and was the creator of groundbreaking Quickdraw, Mcpaint and Hypercard software. After years of designing software tools to empower other creative people, Atkinson is now empowered in his own art by the accuracy and creative control made possible by the digital printing process.

Bill’s unique composition, unflinching dedication, attention to details and dramatic lightning make his creation and evocative images bestsellers and much in demand.