TravelCLICK, Inc., a leader in the sphere of hotel ecommerce solution, will share its expertise and experience in hotel website designing and online marketing in a number of free seminars held in various parts of the world. The participants in this seminar will get to know about the latest trends in the sphere of digital marketing - the major trend being, marketing through Social Networking sites. It has been predicted that networking will overtake all other one-way mode of communication, including email, and will go on to become the second most popular online activity by the year 2012. As such, the travel industry has no choice but to understand and make use of the social networking sites to market their company.

With the increasing popularity of such social networking sites, it is hardly surprising that they have come to play a major role in the travel marketing strategy. After all, most people today look for immediate online answers, and this need can be easily and perfectly met by ‘advertising’ through social networking sites. TravelCLICK in its seminars will speak about the latest trends in travel industry and show how popular social networking sites such as Facebook and Twitter can increase the online visibility of the business and engage the guests in personal one-on-one interaction, as well as leverage networking for maximum return of investment.

The seminar held by TravelCLICK will have experienced speakers from Google and TripAdvisor. They will talk about trade secrets and practical strategies that are going to help travel business to help increase their overall return. The topics in the seminar will cover ‘Social media’, ‘Effective search marketing’, ‘Portal sites’ and ‘Web networking.’ Those who attend the seminars will get to learn about smart marketing and how to leverage the power of these free social networking sites, and about maximizing PPC campaigns and organic searches. The portal site development will show how travel companies can target shoppers based on their desired place of stay.

Overall, the seminar will help all people from travel and related industries to have a better knowledge of this revolutionary means of marketing and how one can take advantage of the networking sites.

The forthcoming seminar schedules are:

Vienna: 22 September 2009 14:00 - 18:00
Hilton Vienna
Am Stadtpark 1
1030 Vienna
Austria

Athens: 21 October 2009 14:00 - 18:00
The Metropolitan Hotel
385, Syngrou Ave
17564 Athens
Greece

You can drop an email to internationalsales@travelclick.net to participate.